How to Succeed in Second Life

Coca-cola社がSecondLifeに参入したがあまり人がこなかった。
勇んで参入する人も多いが、ただ店を開いてもゴーストタウンをまた一つ作るだけ。
じゃあどうすればよいか。是非原文を。

DON'T BUILD A PRESENCE JUST TO BE THERE.

-- Joseph Jaffe, president-chief interrupter, Crayon

DO TRY TO OFFER SOME VALUE TO THE COMMUNITY OTHER THAN JUST A PRODUCT.

-- Mark-Hans Richer, marketing director, Pontiac

DO KEEP IT FRESH.

-- Giff Constable, VP, Electric Sheep

DON'T EXPECT A DIRECT LINK TO SALES IN THE REAL WORLD.

-- Michael Donnelly, director-global interactive marketing, Coca-Cola Co.