Facebook

先週はFacebook
Platformのローンチが英語のブログ界の話題をかっさらってました。

Facebookを3rd party applicationが利用できてmonetizeもできるということ。

まずは今更ながらGigaomの実況中継から。

●Live at the Facebook Launch

“Every once in a while a platform comes along that allows people to
build a completely new application — sometimes even starts new
industries,” is Zuckerberg’s message.

Third-party applications won’t be treated like second-class citizens
on Facebook, he says; users can add them to their profiles and drag
them and drop them to their content. Applications can use Flash,
JavaScript, and Silverlight if a user approves them. Outside
applications can issue unlimited notifications to users, and fit into
the Facebook environment by accessing a “friend selector” that spits
out each users’ connections.

Now Zuckerberg says you can serve ads on your app pages and
keep all the revenue, sell them yourselves or use a network, and
process transactions within the site, keeping all the revenue without
diverting users off Facebook.

これはよろしいですな。自分で好きな広告を入れることができ、広告収入を自分で確保することができる。

●Facebook Launches Facebook Platform; They are the Anti-MySpace TechCrunch

3rdパーティはMicrosoft, Amazon, Slide, RockYou, Box.net, Red Bull, Washington Post,
Project Agape, Prosper, Snapvine, iLike, PicksPal, Digg, Plumを含む60社。

Facebook is giving an unprecedented amount of access to developers.
The API would allow, for example, a third party to recreate Facebook
Photos, the most used photo application on the web. Users could then
remove the default Facebook Photos and install the third party version
instead.

をを、是非VOXもこのようにして頂きたく。。。

Applications can serve their own ads and/or conduct transactions
with users. Ads can basically be shown anywhere that Microsoft ads are
not currently shown.

There will be a special applications area on Facebook where users
can browse and add third party apps. But there is also a crucial viral
component - when a friend adds an application, it is noted in their
news stream on their profile. Clicking on the item brings you to the
app, where you can add and/or interact with it yourself.

なるほど。applicationのsocial化だ。

Users will also be adding applications to their site, where others
can click and add it to their own profile. The apps will essentially
look like any other Facebook application.

developers get deep access to
Facebook’s twenty million users,だけでなくFacebook also becomes a rich platform
for third party applicationsというwin win構造になっている。

Notes from Zuckerberg Keynote:

Facebook is growing 3% per week, which is 100,000 new users per day.

The fastest growing demographic is the 25 and up age group.

50% of registered users come back to the site every day.

Talking about how Facebook opened up registrations last year, and launched News Feed.

Facebook is generating more than 40 billion page views per month. That’s 50 pages per user every day.

6th most trafficked site in the U.S.

More page views than eBay. Says they are targeting Google next.

Applications: photos, groups, events. Plug into profiles. Use all the real connections people have

Their photos app is by far the number one photo site on the internet.

Events: similar story. 3x more ppeople invited to events thru facebook than evite.

Says these apps work so well because of the “social graph” - a
network of connections through which people share information with
friends.

The news feed feature in particular allows information to be pushed
out through the social network to more people, faster than any time in
history.

Deep intergation, significant freedom to monetize via ads and transactions.

●Facebook aims to be Social OS

個人的にFacebookは殆ど使っていないのだけれど、私の回りの人たちは大人なので
MySpaceのアカウントにはコンタクトは来ず、FacebookやLinkedinのアカウントに色々連絡が来ることで
なんとなくサービスを見ることが多い。

●Om MalikはThe Upside of Facebook OverloadやらThe Facebook after effect: Pleasure & Pain

でパフォーマンス問題を指摘しているが１週間で６５アプリローンチ、2300万ユーザがいるサービスでサーバ倍増ってそりゃあ問題も起こるでしょう。。。

One start-up, which claims to have had its best day ever (using the
sign-ups, traffic and growth as metrics), has had to add server
capacity twice to keep up with demand that is being generated by the
Facebook community, and they are still scrambling to add more capacity,
emailing contacts to get some extra servers.

●じゃあ実際どんなthird party appsがあるのかというとFacebook Platform: 30+ Awesome Applications for Facebook

●iLike: By Far the Most Popular Facebook Application

third
partyアプリの一番人気は音楽のiLikeで40,000人のFacebook usersが使っているようだ。
ローンチ後10時間で10,000人が、３時間で更に10,000人が利用。100人/分で利用者が増えている。

競合 MOG も人気で５位だが3,000人が利用。

Causes On Facebookはトップ20に入っていて1,000人が利用.

●Read/Write WebがFacebook Grows Up - An Analysis of Today's Newsという記事でうまく情報をまとめているのでこちらもご覧あれ。Googleに次ぐIPOになるだろうとおっしゃってますよ。。。

●Silicon Valley WatcherはFacebook ready to take on MySpaceとおっしゃってますよ。。。

●Obama Campaign Leverages Facebook's Open APIとまあ選挙にも使われてますよ。。。「Obama application」

●FAQ的によくまとまっているのがこちらsplashcast

●Viodeaは新しいビデオサイトだが、Facebookのpress conferenceを中継してアピール。

（しかし画質悪すぎ。。。）

●ジェネレーションギャップの問題は常にあるものです。Facebook generations

●CNNはFacebook's plan to hook up the world

●さて、SilverlightとPopflyの記事をずっと書き損ねてますがPopFly and Facebookということで
どんどん使われているようですね。

Today we saw another great use of Silverlight and Popfly with Facebook.

5/30追記：
●Prediction: Facebook will be the largest social network in the world