DoubleClick Bows Video Ad-Serving

DoubleClick Bows Video Ad-Serving

ONLY DAYS AFTER ATLAS LAUNCHED a
new video-ad platform, ad technology rival DoubleClick today answered
with its own video ad system. The company's Dart Motif for In-Stream is
aimed at Web publishers, and allows tracking of both Web and specific
video metrics as well as a range of video ad formats.

もうvideo adなしにはonline adsは語れなくなっているのでしょう。

Market research firm e-Marketer recently
identified video as the fastest-growing online ad format. It predicts
video ad spending will grow by 71% this year to $225 million, and to
$640 million by 2007.

Beyond delivering pre- and post-roll ads, DoubleClick's new system
offers a range of specialized video effects. They include video
"roadblocks," which allow advertisers to place companion display or
rich media ads adjacent to the in-stream video. Other options enable
users to play long-form versions of video ads or display a floating ad
on top of the streaming video.