Hershey Co. to Produce Elvis Presley Candy

Hershey Co. to Produce Elvis Presley Candy from Ad Age

30th Anniversary of Elvis's death next summer、そうなんだ。

Sales for Reese's -- No. 1 in the chocolate category -- fell slightly during the last year to $412 million.

私Reese's大好きなのだけれど、日本におみやげすると甘すぎてたいていだめだめです。
しかし。。Reese'sだけで昨年売上高4億1200万ドル（400億円以上！）とは。。。すごい。


This year's buzz aside, Elvis has done well hawking products
posthumously, ranking first in Forbes' 2005 list of top-earning
deceased celebrities with $45 million in sales last year. The King is
featured in ads for the Honda CR-V, he'll be touted in a TV Guide
tribute CD on the magazine's Dec. 11 cover and he has recently been
licensed for everything from revolvers (the Elvis Presley "Taking Care
of Business" Smith & Wesson) to keys. Zippo has sold out its
limited-edition Elvis lighters annually for the last 20 years.

エルビスってまだ人気あるんだ。。。

Retailers agree, even those who aren't crazy about the flavor
combination. "I didn't like the way it tastes, but anything with Elvis
has a possibility," said one Midwest grocery executive. "The girls in
my office are thrilled." Even 30 years dead, Elvis still has a way with
the ladies.