New CGM Platform Offers Advertisers Control

UGENmedia

New CGM Platform Offers Advertisers Control

Genさんからのinfo:thanks Gen!

Hoping to
marry the booming interest in Web sites that allow sharing of
consumer-generated video and viral marketing opportunities, a new
company, UGENmedia, is launching a hosted multimedia service platform
today.

UGENmedia's
platform is intended to provide advertisers, agencies, and publishers
with the ability to allow consumers interested in their products to
upload videos, audio clips and text, and to share them with other
consumers. While the platform is similar in style to video sharing
sites such as YouTube and Google Video, says Adam Benjamin, co-founder
and CEO of UGENmedia, companies using the platform can co-brand a
hosted site for a greater level of control over what's posted, as well
as filter out inappropriate material.

ほほーう。

"YouTube has done a
phenomenal job to bring people together to enjoy other peoples' videos,
but there is a huge difference between us and them. We are not a
community. We focus on the brand marketers," says Benjamin. "We're
trying to provide a streamlined process for advertisers and agencies to
incorporate this user-generated marketing into their clients' programs."

UGENmedia
intends to provide filtering technology to weed out inappropriate or
objectionable material, as well as actually watching some videos then
providing feedback to the person submitting the material as to why it's
been rejected, according to Benjamin.

CGCMをconsumerに作らせてあげる動画アップロードプラットホームで
かつ広告主と代理店と媒体とを一気につなげちゃうプラットホームってことだ。

すげえ。面白いんじゃない？