甲斐さんのブログで知りました。
こんなことやってたんですね、知らなかった。
裏側。
あれ?
こんなところに隣の会社の彼がいる。。。!(笑)
今日、友人Kさんからもらったメール。
今朝朝日新聞に柳生博の記事が載っており、肩書きが、「俳優・日本野鳥の会 会長 」だったそうだ。
また「子供は13歳の時、一ヶ月間、家を出ること」という家訓があるそうな。
へえええ。すばらしい。
「柳生家の家訓」でGoogleしてみたら下記がでてきました。
あの、徳川家剣術指南の柳生家ですね。
******************************************
小才は、縁に出合って縁に気づかず。
中才は、縁に気づいて縁を生かさず。
大才は、袖すり合った縁をも生かす。
******************************************
ああ。。
小才だったり、中才だったりします。
忙しいは理由にならぬ。。。
がんばろう。
Copybotが出回って以来、Secondlifeとクリエイターたちはてんやわんやである。
何作ってもコピーされちゃうので、クリエイターにとっては死活問題。
そんな中。
というWired Newsの記事。
law baseではなくnorm baseで解決していくというexperiment.
あーびっくりした。
本日Google Tool Barをインストールしたら何をやっても固まる。という事態に。
どうやら同じ症例の人続出らしい。
このパソコンでテレビの生放送をやっているので
あまり危険なことはしないようにしているつもりなのだが
よく使っていたGoogleToolBarでこんなことになるとは思わなかった(><)
アンインストールしたら快適です。
皆さん、まじでご注意を。
LaughでMichael Richardsが人種差別発言をした問題がYouTubeにアップされて大騒ぎに。。。
テクノラティのよく検索されているキーワードに昨日から「銚子電鉄」が入り始めました。
トップニュースでも
1位「asahi.com:「ぬれ煎餅買って」 経営難の銚子電鉄がSOS - 社会」
2位「ITmedia News:ネットで「銚子電鉄を救え」 名物「ぬれ煎餅」に注文殺到」と話題沸騰です。
ブログ界ではこんな映像もたくさん出回っています。。。
銚子電気鉄道のホームページを見ると、「電車運行維持のためにぬれ煎餅(せんべい)を買って下さい!!
修理代を稼がなくちゃ、いけないんです——。」と赤裸々に書いてある。
約2億円の負債を抱えて経営難に苦しむ銚子電
鉄。車両の法定検査が資金不足で発注できず、このままでは元旦の輸送に支障が出たり、年明けに車両不足でダイヤ通り運行できなくなったりする恐れがあ
るという。
銚子電鉄はローカル線で、利用者を増やすのは難しい。よってぬれ煎餅販売に頼ったらしい。
なんでも今でもぬれ煎餅の売上げは運賃売上げの1.6倍であるというからあながち「いきなりぬれ煎餅?」ってことでもないらしい。
そういえば以前、ぬれ煎餅ではないけれど他の煎餅をいただきものしたらどこかの鉄道会社が製造者になっていて、「なんで?」と思ったことがあったけれどあれもこういうことなのかもしれない。。。
がんばれ銚子電鉄。
asahi.comより:
点検や摩耗した車輪の交換には、1両あたり400万円以上かかるが、「日常点検もあり、4両はないと通常通りの運行ができない」。最低でも年度末までに3両分の検査が必要で、約1200万円を集めたいという。
売り上げにして5000万円以上、同社のぬれ煎餅1枚(85円)に単純換算すれば、約59万枚を売らねばならない。「お客様に迷惑をかけたくない思いで載せた」と担当者。他にもキーホルダーなど鉄道グッズの購入と、電車の利用を呼びかけている。
20日までに、全国から寄せられた注文のメールは1千件を超えた。「レール文鎮」は、人気のあまり在庫切れに。「一日も長く走ってくれ」などと、全国の鉄道ファンたちから激励の声も寄せられているという。
「ぬれ煎餅」は95年、同社の増収策のひとつとして製造販売を開始。同電鉄の駅やJR千葉駅、錦糸町駅のキヨスクなどのほか、インターネットでも販売し
ている。しっとりとした柔らかさが人気で、昨年度は本体の鉄道事業の約1億1500万円の1.6倍となる約1億8000万円を売り上げた。
同社をめぐっては、今年8月、前社長が借入金を着服した業務上横領容疑で逮捕された。起訴状などによると、総額は1億円以上とされる。同社は、この影響もあって銀行からの融資は停止されていると説明する。
フランス人は、世界各地に行っても11月16日には集まってその地でボジョレーを祝うらしい。
JBが毎年11月に誘ってくれるのがそんな会合の一つで、今年は日仏会館で行われました。
そんな様子。。。
Technorati.comの検索されているランキング4/5位がUCLA Taserで
Technorati動画ランキング1/3/4/5/9/10位をしめているこのビデオ。
超面白い。
Second Life内レストラン登場。
人材採用とか予約のサイトとかもある。
Sublime
was conceived and founded in June 2006, with the goal of
creating a unique, full-service dining experience in SL. We
wanted to provide the community with a romantic,
interactive date spot that mimicked a real-life restaurant
as closely as possible.
• Self-service tables, which produce a menu of our pub
food when you sit
• A comfortable bar area, where our friendly
bartenders offer free drinks
• Full-service dining, by reservation only, with
service by our professional wait staff
We also provide a private dining room, available for
couples only. Here you can order either a full-service meal
or a fantastic chef's meal, where one of our creative chefs
prepares your meal tableside and serves you personally.
Lycos Debuts Video 'Screening Room'
映画見ながらチャットできる機能のリリース
ENTERTAINMENT PORTAL LYCOS TODAY UNVEILED a new service that enables users to chat and interact while watching films in a virtual screening room.
Offering mainly B-movies, with titles such as "Behind the Nine," "Born
2B Gangsta" and "Breakfast of Aliens," Lycos Cinema allows members to
host screenings at scheduled times for up to 10 other people. Viewers
can chat online during the movie, with their exchanges appearing in a
box below the media player. As with other social networking sites,
users who sign up for Lycos Cinema can create profiles with information
about themselves, and create buddy lists.
B級映画を中心に。。。だが映画見ながらチャットができて、プロフィール登録したりできる。
Other social features allow users to view profiles of fellow audience
members and gather in virtual lobbies to browse lists of available
screenings and chat. The screening host operates a virtual remote
control, with the ability to stop, pause, fast-forward or rewind a
movie via the media player. For private screenings, hosts can also set
up password-protected entry, allowing only invited guests to attend.
一緒に見ている人がどんな人なのか見れるようになっている。(そして当然きっとどんな映画が好きなのか履歴とかも見れるのではないかと想像しますが。。。)
Lycos Cinema is starting with about 500 mostly low-budget, independent
films--spanning genres including horror, action/adventure, comedy and
sci-fi. The initial batch of movies is aimed at the youthful
demographic of community sites in the Lycos network such as
Angelfire.com and Tripod.com. Company executives say they are currently
in negotiations with major studios and content providers to expand the
catalog. Lycos Cinema films are available only for streaming and are
protected by Microsoft's Windows Media Rights Manager DRM software.
The new movie service is Lycos' latest offering in its bid to create a
Web 2.0 entertainment portal that eschews user-generated material in
favor of professional content. "It's a much more do-able and sounder
business plan than when you're trying to get marketers to advertise
against user-generated content," said Jamie Riehle, director of product
management at Lycos.
To that end, Lycos is offering pre- and post-roll ads during movies as
well as standard display ads on the Cinema site. Electronic Arts,
American Express, Pfizer and Columbia Pictures are among the
advertisers already on board.
The margin in July was slim, only 826 units. But the Toyota brand had
its best month ever, and Lexus its best July. Ford Motor sales dropped
34% to 241,339 units from July 2005, when it had employee deals for
all. In September, Toyota Motor's sales of 222,950 were 25% higher than
its September 2005 sales, lifting the entire industry to a combined
gain of 1.9%. Without Toyota Motor, the industry would have posted a
1.7% decline, Automotive News reported.
On the product side, Toyota made lemonade out of a lemon market in
2006. While rivals were slumping under the weight of soaring gas prices
and big-truck-laden lineups, Toyota was expanding its hybrid offerings
from the Prius up through the Lexus RX 400h, and launching the
gas-sipping Toyota Yaris subcompact.
Who ever would have imagined the automaker would approve a TV
commercial that appears to show a naked owner? That's what happened
this year for the Toyota Corolla (private parts were blurred in the
spot from Saatchi & Saatchi). The spot carries the "Moving forward"
tag. Indeed.
And that means significant activity beyond the $485.8 million in
measured media spent in first-half 2006 by Toyota Division, the No. 6
overall U.S. brand. Toyota and sibling Lexus in 2006 dramatically
increased their use of events. The company says it has increased
funding for its dealers so they, too, can hold owner events.
The launch also marked Toyota's entry into video gaming, with Yaris and
Microsoft's Xbox 360 teaming up for the first driving game for Xbox
Live Arcade. Yaris had a heavy presence at the E3 video-game convention
in Los Angeles.
Mr. Lentz is suited to taking Toyota Motor Sales USA in new directions
for marketing. As VP, he oversaw and launched Scion, and says his other
brands are learning from Scion. He calls it the automaker's "laboratory
for experimentation." He says the cross-pollination is also aided by
the shuffling or promoting of marketing people from brand to brand.
(Historically, executives were moved out of marketing and succeeded by
insiders who didn't come up in marketing).
Scion is on pace to sell 21,000 more than the 156,000 units it sold in 2005.
NEW YORK (Fortune) -- Second Life, the three-dimensional virtual
world, has been getting tons of press lately. In the software, which
anyone can download for free, you travel around as an "avatar"
representing yourself (with a different name), through a huge range of
spaces - beautiful natural environments, shopping malls, museums,
clubs, homes, apartments and cities. So far, it's signed up 1.3 million
members.
It's not a game, it's just a place you go to do whatever you want to do. It has been on the cover of Business Week, on the front page of the New York Times Escapes section and in the coverage of Reuters, which has now assigned a reporter to operate full-time inside Second Life. The Reuters reporter, Adam Pasnick, told
CNET that his assignment has caused so many waves he's been getting
interview requests from Poland, Colombia, Brazil and New Zealand.
うわわ、ロイターがSL内でフルタイム働くレポーターを置いたって。
でもたしかにロイターに行っても人もいなくてつまんなかったしね。
へええええ。
W Hotels has built a prototype of its new Aloft hotel brand inside Second Life. It was featured in the Times,
among many other articles. W President Ross Klein told me that while
the company originally just wanted to test out concepts, the PR value
from all the stories written about Aloft in Second Life has given the
company a "hundred-fold" return on its investment, just in positive PR.
Even IBM (Charts) CEO Sam Palmisano can now be seen lurking around Second Life.
へえええ!!
Yet Second Life may be more important,
longterm, than even this much publicity would suggest. That's because
what it really may represent is an alternative vision for how to
interact with information and communicate over the Internet.
Yes
it's cartoony, but one of the great things about Second LIfe is that
whenever you are doing anything, you can see the other people who are
nearby as well. This brings a dimension of social life - so elemental
to how we live our lives offline - to the Internet in a way that up to
now the Web has not. In Second Life everything you do is done in a
social space, though you can get privacy if you want.
So far
Second Life is way too hard to use. The people who do best there are
still techie types. It requires a fairly powerful computer. You have to
download a special software application to use it. It can't be used in
many corporate offices (like mine at Time Inc., for instance).
But
Second Life is important as much for what it represents as for what it
concretely offers today. Looking at Second Life makes me realize just
how much the Web, wonderful and useful as it is, still mimics a print
model.
We are all lathered up about the success of News Corp.'s (Charts)
MySpace. But the social networks of the future will probably be much
more than merely a bunch of Web-site-like collections of data, as
MySpace is today. MySpace beat Friendster, the previous champion social
networking site, by allowing its members much more freedom in how they
created their pages.
Second Life goes much further. It took a
radical approach to design from the beginning. It offered itself as a
mere platform for the creations of its occupants. Essentially
everything seen inside the software today was created by its users.
そうなの。
だから稚拙だったりつまんなかったり難しかったりもするんだけど、これはインターネットの始めの頃にハードルが高かったけど、ホームページビルダーとかメーラーとかブログとか色々な物ができたのと同様、これからツールが発達すると思う。でも今飛び込むのがカオティックで面白いんじゃないかなあ。(ふみ@カオス好き)
All
that the company that operates Second Life, Linden Lab, sells is server
time and network capacity. The more real estate you own, the more you
pay. It costs nothing to enter, so you can go in and explore all you
want. It's often worth it to own real estate, because you can make real
money by renting it out or developing it to resell.
Users pay in Linden dollars, which can be
converted to real dollars. Though Second Life has established codes of
behavior, and does enforce them, restrictions are minimal. Second Life
really is the creation of its residents.
One of the more intriguing aspects of Second Life is that it includes links to content outside. If you go, for instance, to Sony's (Charts)
island, you can enter a Christina Aguilera room, and watch her latest
video (while your avatar sits in an easy chair, of course). There's no
reason why some version of a 3D world couldn't eventually offer as much
functionality as we get today on the Web, and more. An interesting
corollary - searching with Google (Charts) might be harder. It's completely text-based.
Every
day more big companies turn their attention to this new medium,
realizing that it really represents something new. I'm now convinced
that one day Second Life or something related to it will become a
Google/Yahoo/MySpace-scale company.
Maybe Second Life will grow
organically to become that company. Or an existing giant striving to
stay relevant might buy it. Or maybe somebody will build a different,
even better virtual world.
But we're seeing something new and
important. If you want to stay abreast of what's happening in tech, you
need to get inside Second Life. If you run into David Liveoak, don't
hesitate to say hello.
世界おもしろCMランキング
世界中のバイラルCMでランキングを作っているサイト。
バイラルチャート
バイラルチャート自体は世界中であって、上記リンクはその日本版へ。
バイラルCM情報局
バイラルCM情報が満載!
ヴァイラ
国内外のバイラルCM情報サイト。
Bore Me
英語のバイラルビデオ集サイト。
「Download for £1 - then forward toall your friends totally FREE!」っていうモデルもあるんだ。。。
Net Broadcaster
バイラルCMというよりエンターテインメントストリーミングビデオサイト。
ViralHQ
Viral Adのアーカイブサイト
ViralX
面白動画サイト
Kontraband
バイラル動画&CMサイト
Camp Chaos
バイラルCM紹介ブログ?なんかアニメ系多し。。。
Megastar
イギリスベース?らしきバイラルCM紹介サイト
TTR2
うーむバイラルCM紹介サイトですがちょっと露出度が高いかも。。。
Virals Auf Einen Blick
ドイツベース?らしきバイラルCM紹介サイト
IFILM
動画共有サイトのバイラルCM紹介コーナー
Vira Meister
バイラルCMブログ
Metacafe
ちょっと落ち着いた目かしら。。
バイラルCMランキング
2005年12月から更新されていないみたい。
今、テクノラティの動画ランキング一位がこちらのKiwi!!というビデオ。
これ、descriptionに「My Master's Thesis Animation」と書いてある通り、日本で言う卒業制作みたいなものなんですね。
デジタルハリウッドとか、みんなこうやって公開すればいいのにね。
卒業制作を隠しておく理由ってどこかにあるんだっけ?
公開して人気がある作品を作った人は制作会社に採用されるとか
進路のルートを切り開いた方がよっぽどいいと思うんだけど。。。
Fame TV To Broadcast Revver Clips
既にFameとRevverの提携話は10月に情報は流れていたが今回の発表では制作者により多くのrev shareを渡すという。
VIDEO-SHARING SITE REVVER IS POISED to
increase the compensation it pays to consumers who create the site's
clips as part of a new distribution deal with U.K. broadcast network
Fame TV.
The agreement calls for Revver to make clips available to Fame TV,
currently available to BskyB satellite subscribers in the United
Kingdom and Ireland. Fame TV will then select videos to air on the
channel while also urging viewers to vote on their favorite clips by
texting a message from their cell phones, for a fee. The wireless
carriers will give a portion of that fee to Fame TV, which will give
50% to Revver; Revver, in turn, will give half of its take, or 25% of
the amount Fame TV receives, to the video creators. The first videos
went live last week, a Revver spokeswoman said.
これ、わかりにくい書き方だな。。。
要するに今までは最後の広告のクリックでのレベニューシェアだった。
今後はFameTVの視聴者が携帯でお気に入り動画に有料で投票でき(私だったら有料で投票しないけど)
そのお金をみんなでわけわけするという新たな収入源ができますよということだ。
で、まず携帯キャリアがさっぴく。
100-携帯キャリアさっぴき分=残り
残りの50%=FameTV
残りの25%=Revver
残りの25%=映像制作者
。。。という構図。
Unlike most other video-sharing sites, Revver currently pays content
creators half of all ad revenue generated by their videos. That promise
of compensation apparently has lured some big names to the site.
Earlier this year, the creators of the online serial LonelyGirl15 took their clips to Revver from YouTube, where the series first gained a following.
で、VOXはいつからRevverをembedできるようになるのでしょうか(><)
CAA, Revver in partnership for viral video
CAA is forging formal ties with Revver, the online video company that offers advertising-revenue splits with content creators.
CAA is expected to bring marketing opportunities and talent to the Web site, which has cut a distinctive figure in the anarchic viral-video world by compensating contributors through its syndication technology. The partnership is not exclusive to either company.
"CAA has an immense set of relationships with creators, and Revver can offer them a wonderful opportunity to give those creators tools and services to expand their opportunities online," Revver founder Steven Starr said.
"For clients who have traditionally created offline content and for those who have created content specifically for the Web, Revver's copyright-friendly service allows artists to retain control of their work while introducing it to new worldwide audiences and generating revenue," CAA's Michael Yanover said.
dealのキーポイントはcopyrightだったもよう。(RevverはCC対応している)
The CAA-Revver connection already has begun yielding such collaborative efforts as the addition of user-generated content to horror-movie news site Fangoria.com and a shortform filmmaking competition from Independent Feature Project. Both Fangoria and IFP are clients of CAA.
Fangoria.comはホラームービーサイト。
The deal could provide an online home for any number of clients at the agency, which experimented in the viral-video space with LonelyGirl15, a series of shorts that exploded in popularity on YouTube. Presented as the work of a teenage amateur filmmaker, LonelyGirl15 was later revealed to be a CAA-backed professional venture with aspirations of landing a feature-film deal.
ああ!LonelyGirlを作った人たちでしたか。。。
LonelyGirl15 has since moved to Revver as well, though that deal was not secured through the CAA partnership.
え!移ってたあ??
Revver has CAA ties within its management ranks. Former television agent David Tenzer left CAA this year to become vp media partnerships at Revver.
Revver's biggest success to date has been "The Diet Coke-Mentos Experiments," which yielded 2.5 million streams and revenue for both the site and its creators, EepyBird.com, which announced a separate deal last week with Google Video, the Internet giant's first sponsorship of user-generated content.
。。。とまあ色んな物の点と線がつながった記事でした。
In one, Jonah Peretti, founding partner of the Huffington Post,
detailed a viral e-mail campaign about his quest to wear customized
Nikes with the word "sweatshop" emblazoned on the heel.
Nikeはいつもしかけますねえ。。。
Advertisers are trying to reach audiences on a large scale through
MySpace and YouTube, but the trend that the industry will be seeing in
the coming months and years is a focus on smaller, community-based
platforms, said Bob Desena, director-active engagement at
Mediaedge:cia. "There seems to be this sense of, if you can't do
something with 3 million people, is there still lots of engagement?"
コミュニティ化はキーですね。どれだけ「中毒者を作れるか」と。
As Roy deSouza, CEO, Zedo, pointed out during a panel that afternoon
focusing on the ubiquitous topic of Web 2.0, smaller online communities
that didn't exist at this time last year are already making major
impact. Social-networking hubs such as the consumer-written restaurant
reviews of Yelp, and Dogster, a canine-centric version of Friendster,
are helping define the new movement by staying out of their users way
and letting them provide editorial content.
Creating addicts
"What addicts people [to a site] is feeling they're on the cutting
edge," he said. "Something that makes users say I'm really glad to be
here. But they're very fickle. What might be important to them this
month could change next month."
Eileen Naughton, Google's regional director in New York and a former
Time Inc. exec, said that when you consider the sheer number of ads
Google serves up to its total searches, its ad-serving network is
larger than any U.S. government network. The company's goal, she said,
is to take that system architecture to other platforms and "bring
efficiency where efficiency doesn't exist." She also said there's an
"awful lot of interest at Google" to try to quantify the value of
impressions for marketers who are looking to it for branding purposes.
She mentioned research would come out next year as Google moves into
the display field.
AdBrite To Add Premium Pricing Option
AdBrite, which itself this week announced
its switch to an auction model after starting in 2004 as a more
conventional ad network, is adding the reserve inventory feature in the
next month in response to agencies' demands for a way to make
guaranteed media buys through AdBrite.
For advertisers, Fanlo liked the new option of being able to reserve a
plane seat ahead of time rather than waiting on stand-by. It's also
similar to eBay's Buy It Now feature, which allows a buyer to purchase
an item before auction at a set price.
Fanlo noted that brand advertisers especially want to lock in inventory
in advance for a promotion or campaign timed to a specific event--such
as a movie opening or product launch. Through AdBrite's Guaranteed
Delivery, marketers would be able to reserve inventory up to a year in
advance.
In addition to purchasing inventory at a set price for specified
inventory, advertisers would be able to cancel ad buys for a full
refund at the highest price levels, said Fanlo. He expects pricing for
reserve buys to range from 20% to 150% above those they would fetch in
the auction process.
なるほど。オークションモデルを出しておいて、
オークション会場の特別シートはプレミアムサービスに用意してあり一本釣りできると。
Bartube opening partyにて:
YouTubeの人気ビデオ「Living My Life Faster」の彼に似てる!ということで
ビデオをバックに撮影。
日本でMicroformatsを活用したサイト製作をしておられるOliさんにインタビュー!
Web 2.0 Growing Faster Than Online Video, News
Web 2.0 sites--defined loosely in the session as those allowing users
to "talk" to their "friends" via e-mail, messaging, blogs, and other
social media tools--ranked first in year-over-year growth in unique
audience and Web pages viewed. That put Web 2.0 ahead of categories
including news and information, ISPs, video and movies, and family
resources.
トラフィック急増サイトFeedburner (385%), Digg.com (286%), MySpace (170%), Wikipedia (161%),
and Facebook (134%).
のびると思われるサイトyelp, which has user restaurant reviews; dogster, for dog
lovers; online gaming community Xfire; Eons, aimed at baby boomers 50
and over; and video-sharing service BitTorrent.
The panelists also agreed that advertising will be the predominant
business model for Web 2.0 sites. de Souza said advertising falls into
two categories: Class 2, or remnant, and premium. Remnant advertising
typically carries a CPM of less than $1, and is bought through large ad
networks such as Advertising.com. A frequency cap is usually negotiated
as part of the buy. Conversion rates hover at less than 0.1%--better
than many news sites, but not as good as on premium sites such as
iVillage, de Souza said.
Premium Web 2.0 ads have CPMs ranging from $2 to $20, and are bought
directly by advertisers. They encompass a broader range of formats
including sponsored groups, customized page backgrounds and online
promotional contests.
Overall, most of the advertising on social sites is now text or banner
ads from direct marketers, "definitely the lower end," as de Souza
described it. But he said that during the last year, Web 2.0 sites had
begun carrying higher-level brand and targeted advertising. He said
that over time, the remnant advertising on social sites would also
become more valuable as the sites became better at targeting the ads.
Buchwalter predicted a bright future for video advertising--in
particular, for Web 2.0 sites. "There's no question video is going to
play a huge role," he said. Market researcher eMarketer forecast online
video advertising to grow to $2.9 billion by 2010 in a study released
Monday.
Microsoft Launches New E-Commerce Service
Code-named "Agora," the Greek word for "marketplace," the service is
similar to Google Base, which also allows the uploading of product
information into a database. Google, which launched the service last
year, in April began adding the Google Base listings into its main search engine results page.
Access to Microsoft's service is limited to Internet retailers who
pre-register with Windows Live. They can upload images, descriptions,
prices, and links to online stores; their products also will be added
to the index of Windows Live Product Search, Microsoft's beta shopping
search engine.
Agoraというのは懐かしいな。。。
Saddam Hussein sentenced to death
The former Iraqi leader was convicted over the killing
of 148 people in the mainly Shia town of Dujail following an
assassination attempt on him in 1982.
日本のテクノラティブログニュースランキングがMIXIバグ騒動なのに対して
Technorati.comはフセイン死刑判決一色です。
「他人のページに『足あと』を残さずに訪問できる裏技がある」——SNS(ソーシャルネットワーキングサービス)「mixi」で11月5日夜、こんなう
わさが流れた。だがこの“裏技”を実行すると、他のユーザーが自分のページにアクセスできなくなってしまう不具合が起きる。原因はmixiのバグ。一部
ユーザーが実際に実行してしまい、一時パニックに陥った。運営元のミクシィは11月6日未明にこの不具合を修正し、今は騒動は収まっている。
ここまでは、まあアクセスできないぐらいなのでいいと思うのだが
投稿を信じて設定を行ってしまったユーザーの一部はパニックに陥り、コミュニティーの掲示板で対策について情報交換した。だが、掲示板上にも悪質なユー
ザーが出現。修正法と称して、コマンドプロンプトからCドライブをフォーマットする方法や、ドライブ内の全ファイルを削除する方法などを紹介する悪質な書
き込みや、ブラウザクラッシャーやトロイの木馬のURLを「対策ページ」として貼り付けるなどのケースもあった。
うぎゃ。これはひどい。
MIXIではチェーンメールが流行ったり、チェーンメールが流行ったり、チェーンメールが流行ったり。。。とちょっと昔のインターネットみたいだ。。。
DoubleClick Bows Video Ad-Serving
ONLY DAYS AFTER ATLAS LAUNCHED a
new video-ad platform, ad technology rival DoubleClick today answered
with its own video ad system. The company's Dart Motif for In-Stream is
aimed at Web publishers, and allows tracking of both Web and specific
video metrics as well as a range of video ad formats.
もうvideo adなしにはonline adsは語れなくなっているのでしょう。
Market research firm e-Marketer recently
identified video as the fastest-growing online ad format. It predicts
video ad spending will grow by 71% this year to $225 million, and to
$640 million by 2007.
Beyond delivering pre- and post-roll ads, DoubleClick's new system
offers a range of specialized video effects. They include video
"roadblocks," which allow advertisers to place companion display or
rich media ads adjacent to the in-stream video. Other options enable
users to play long-form versions of video ads or display a floating ad
on top of the streaming video.
McFlog? McDonald's Proves Wal-Mart Has No Monopoly On Fake Blogs
LAST WEEK, FAST FOOD RESTAURANT chain
McDonald's was the latest large corporation caught constructing fake
blogs--or flogs--to promote the company or its products.
マクドナルドがfake blogを作ったという事件。。。
個人的には「へーいよいよ今月始まるんだあ。。。」って感じですが
Media PosでToday's most readだ。
やっぱみんな興味あるんだなあ。
GOOGLE IS READYING AN EFFORT to sell ads in 50 major newspapers, including papers published by Gannett, the Tribune Company, The New York Times Company, the Washington Post Company, and Hearst. Google reportedly will begin testing the system with 100 advertisers later this month. |
Mochila Unveils New Pay-Per-Click Product
"new ad product that allows marketers to package
their ads with specific articles on publisher sites"
The company, which came out of stealth mode earlier this year, serves
as an online bazaar for photos, articles, video and other content,
available for sale on an a la carte basis.
なるほど。
Publisher partners include
CNET, the Associated Press, Hearst Magazines, New York Magazine, and the L.A.
Times/Washington Post News Service.
そうそうたるラインナップ。
The newly launched ad model allows advertisers to select specific
articles or series of articles to advertise alongside. When publisher
sites purchase that content, the sites can opt to receive pay-per-click
ads to go with the content. If the publisher site chooses to take the
ads, they receive the content for free, in addition to sharing the
revenue on the ad with the publisher site and Mochila itself.
これ面白いな。
Mochila CEO Keith McAllister said the model aims to cut down on click
fraud, since all members of the network are vetted before being
admitted. "Because Mochila's membership is closed, the problems of
click fraud are reduced almost to zero, because you know who you're
working with," he said.
To provide initial ad inventory, Mochila has partnered with three major
online advertising networks--24/7 Real Networks, Quigo, and Tacoda.
なるほど。。。面白いな。
AdBrite Network Adopts Auction Model
AdBrite has grown to a network encompassing 28,000
publishers and brand marketers including ESPN, Estee Lauder, Skechers
and Sports Illustrated.
monthly audience for its ads has rocketed
from 7 million unique visitors to 62 million as of September, according
to comScore Media Metrix data.(By comparison, the ad network with the
largest reach, advertising.com, had 145 million visitors in September.)
しかし、今後スケーラブルに成長するためにということで:
In response to rapid growth, AdBrite is now adopting an auction-based
model for its automated ad network that allows advertisers to bid on a
per-impression basis for ads that can be targeted by criteria including
keywords, geography, demographics, content channel and site quality.
For now, the ad formats are limited to text, banners and interstitials,
but AdBrite plans to add video ads in the coming weeks and eventually
mobile ads.
One of AdBrite's underlying conceits is to allow brand advertisers to
tap into the "long tail" of smaller sites and blogs that they might
otherwise overlook. At the same time, publishers gain the ability to
better monetize their online real estate. "AdBrite 2.0 is all about
extracting a site's brand value," said Fanlo.
AdBrite isn't the only online exchange trying to bring greater
efficiency to Internet advertising. Right Media, which recently
received a $45 million venture investment led by Yahoo, operates an
online ad marketplace that allows publishers and ad networks to auction
unsold inventory to the highest bidder. It involves about 60 ad
networks representing 8,000 publishers and 3,000 advertisers.
But Fanlo said AdBrite--which he expects to have revenue of about $20
million this year--is more focused on working directly with publishers
and advertisers rather than ad networks.
Web of the Year 2006の「ウェブ情報源部門」に
テクノラティをノミネートして頂きました!
http://woy2006.sbcr.jp/
投票ページはこちらですので、よろしければ投票をお願いします♪
http://woy2006.sbcr.jp/vote/
ついにうちのビルにもきました!寿司寿司詐欺!
テクノラティで寿司詐欺で検索してみたのですが、
これってすごくて、もう二年間全く同じことを続けてる。
使ってるワードも一緒。
30個注文だと思ったら3個で。。。
980円を500円でいいよと。。。
2005年2月
で、この寿司詐欺は山ほど山ほどブログで書かれているので
皆さんもご注意あれ!
************************************************************************
ソフトバンクと米メディア大手ニューズ・コーポレーションは、会員制ネット交流サービスのSNS(ソーシャル・ネットワーキング・サービス)事業で提携
する。今月に日本で折半出資会社を設立し、ニューズ傘下企業が運営する世界最大のSNS「マイスペース」の日本語版サービスを始める。SNSは日本での利
用者が1000万人を超えて急成長している。新規参入を狙うソフトバンクと、日本進出を検討していたニューズの思惑が一致、共同事業に踏み切る。
************************************************************************
Master of multitasking revels in 'cyber-elite' life
Japan TimesのJoiのインタビュー。
インタビュービデオが30分弱アップされていて、
記事では書かれていないJoiの生の声が聞けます。
英語がわかる方は必見です!
KNN神田さんのBarTubeオープニングパーティに行ってきました。
YouTube大人気ビデオ「Evolution of Dance」の映像を見ながら踊るという趣向に
Storm Trooperに扮したDannyが加わって大騒ぎ(笑)
FBSで15分ほどお時間を頂いてお話をさせて頂きました。
その打ち上げでWeb2.0の佐藤さんが日経メディアラボの種村さんに
「メディアって何ですか?」という単純にして深い質問をしたことを機に議論沸騰。
proposition85が何であるかご存知ない方はまずこのビデオをご覧ください。
テクノラティ動画ランキング1位がこちら。
それに対して、もういいよKerryしゃべるなおうち帰れと本人に電話。
テクノラティ動画ランキング4位。
U.S. intelligence unveils spy version of Wikipedia
The U.S. intelligence community on Tuesday unveiled its own secretive version of Wikipedia, saying the popular online encyclopedia format known for its openness is key to the future of American espionage.
Intellipediaというらしい。
A "top secret" Intellipedia system, currently available to the 16 agencies that make up the U.S. intelligence community, has grown to more than 28,000 pages and 3,600 registered users since its introduction on April 17.
情報が漏洩するリスクはわかった上でやっているという。
"We're taking a risk," acknowledged Michael Wertheimer, the intelligence community's chief technical officer. "There's a risk it's going to show up in the media, that it'll be leaked."
agency間の情報共有には最適だという。
Intelligence officials say the format is perfect for sharing information between agencies, a centerpiece of the reform legislation that established Negroponte's office as national intelligence director after the September 11 attacks.
どれとどれがほんものかって実はわからないんだけど
色んな会社や組織がYouTubeのチャンネルを作り始めてる。
有名なのはParis Hiltonのチャンネル
CBSのチャンネル
NBCのチャンネル
F1ルノーのチャンネル
hondaとかtoyotaとか色んな企業名を入れてみるとユーザに取られている物も多い。
なんとなく、10年ぐらい前のドメイン押さえ競争を思い出した。
EepybirdのMentos * Diet Cokeの第二弾がついに登場。
VOXはYouTubeしかはれないのでリンクでご覧ください。。。
今回はコカコーラもメントスへのサンキューワードつきですが、dealの内容は非公開。
ドミノ式に次から次へと噴水になっていくので大変そうなんですが
私はオリジナルの方が好きだったなあ(笑)