Mochila Unveils New Pay-Per-Click Product

Mochila Unveils New Pay-Per-Click Product

"new ad product that allows marketers to package
their ads with specific articles on publisher sites"

The company, which came out of stealth mode earlier this year, serves
as an online bazaar for photos, articles, video and other content,
available for sale on an a la carte basis.

なるほど。

Publisher partners include
CNET, the Associated Press, Hearst Magazines, New York Magazine, and the L.A.

Times/Washington Post News Service.

そうそうたるラインナップ。

The newly launched ad model allows advertisers to select specific
articles or series of articles to advertise alongside. When publisher
sites purchase that content, the sites can opt to receive pay-per-click
ads to go with the content. If the publisher site chooses to take the
ads, they receive the content for free, in addition to sharing the
revenue on the ad with the publisher site and Mochila itself.

これ面白いな。

Mochila CEO Keith McAllister said the model aims to cut down on click
fraud, since all members of the network are vetted before being
admitted. "Because Mochila's membership is closed, the problems of
click fraud are reduced almost to zero, because you know who you're
working with," he said.

To provide initial ad inventory, Mochila has partnered with three major
online advertising networks--24/7 Real Networks, Quigo, and Tacoda.

なるほど。。。面白いな。