Who Likes Consumer Generated Ads? Not Young Adults
"AMA(American Marketing Association)’s survey revealed that compared to a company that uses only
professional advertising, most adults feel that a company that uses
customer-created advertising is more customer-friendly (68%), creative
(56%), and innovative (55%).
Survey respondants between the ages of 18 and 24 are more likely than
those between the ages of 25 and 64 to say a company that uses
customer-created advertising is less trustworthy (21% versus 10%,
respectively), less socially-responsible (20% versus 10%, respectively)
and less customer-friendly (13% versus 5%, respectively)."
ふうううん、でも全部の調査結果を見てみたら単に若者は全部高めにつけがちだったってオチじゃないの？
と思ってしまったりする。
